Wal-Mart signs on as Monday Night Football sponsor
Wal-Mart signs on as Monday Night Football sponsor
Los Angeles Business from bizjournals - 7:49 AM PDT Tuesday
The world's largest retailer is teaming up with the Worldwide Leader in Sports.
Wal-Mart has signed a multimedia marketing deal with ESPN to promote Wal-Mart's high-definition televisions during ESPN's broadcasts of "Monday Night Football."
Wal-Mart (NYSE: WMT) will have a presence during the broadcasts, including the pre- and post-game shows, as well as have ads on ESPN.com, ESPN Radio and ESPN the Magazine.
The iconic National Football League broadcast has moved from ABC to ESPN this season. Both networks are owned by the Walt Disney Co. (NYSE: DIS).
Wal-Mart has begun offering higher-end products, such as national-brand HDTVs, in an effort to freshen up its image and attract more affluent customers.
© 2006 American City Business Journals, Inc. and its licensors. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of bizjournals.
Los Angeles Business from bizjournals - 7:49 AM PDT Tuesday
The world's largest retailer is teaming up with the Worldwide Leader in Sports.
Wal-Mart has signed a multimedia marketing deal with ESPN to promote Wal-Mart's high-definition televisions during ESPN's broadcasts of "Monday Night Football."
Wal-Mart (NYSE: WMT) will have a presence during the broadcasts, including the pre- and post-game shows, as well as have ads on ESPN.com, ESPN Radio and ESPN the Magazine.
The iconic National Football League broadcast has moved from ABC to ESPN this season. Both networks are owned by the Walt Disney Co. (NYSE: DIS).
Wal-Mart has begun offering higher-end products, such as national-brand HDTVs, in an effort to freshen up its image and attract more affluent customers.
© 2006 American City Business Journals, Inc. and its licensors. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of bizjournals.
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